Positive Pennine’s new website lifts the lid on sustainable investing
Positive Pennine have leapt into 2020 with an educational and engaging new website that focuses on sustainable investing and its global impact. Aimed at both Financial Advisers (FAs) and their customers, the website explains the social responsibility behind Positive Pennine portfolios, and how customers can influence where their money is invested.
The 17 Sustainable Development Goals
All Positive Pennine portfolios are aligned with the United Nations’ Sustainable Development Goals (SDGs). There are 17 global goals that the United Nations are committed to achieving by 2030, which include good health and wellbeing, affordable and clean energy, and sustainable cities and communities.
Achieving the SDGs requires investment and global awareness. The aim of the Positive Pennine website is to promote the positive impact of sustainable investing, and encourage both FAs and their customers to invest in funds that support the 17 SDGs.
Do good, avoid harm, make money
The website explains Positive Pennine’s three main principles of investing: “Do good, avoid harm, make money”. These principles are the backbone of the stringent grading system that determines which funds can be included in a Positive Pennine portfolio. The result is a wide range of portfolios that invest in companies, industries and projects that are addressing global problems and having a positive impact
As a customer, you can choose where to invest
Our message to the customers of FAs is that you have a choice about where to invest your pensions, investments and savings. You can ask your FA to work with Positive Pennine to offer sustainable funds as part of your investment portfolio. Rather than investing your money in companies or projects that harm the environment, endorse gender inequality or exploit poorer nations, you can invest in global social change.
Impressive return on investment
We fully appreciate that the point of investing is to make money, and the job of an FA is to get you the best return possible, based on your attitude to risk.
The website explains that by choosing a Positive Pennine portfolio, not only would your FA be helping you to join a global movement towards investing in projects and companies that meet your ethical principles, you would also be investing in funds that offer impressive returns.
Positive Pennine portfolios include fixed interest funds, infrastructure investments, and share-based funds investing in all major regions of the world. The performance of the funds is in no way diluted by offering sustainable investment.
Your next steps
We have a community of trained and approved Financial Advisers across the North West, who understand sustainable investing. If you would like to be put in touch with an approved adviser, visit our website: www.positivepennine.co.uk.